E + L stands for Elevate and Love. It also doubles as the initials of the business owners Erin and Lauren. Erin and Lauren use their business as a vehicle to support local Grand Rapids businesses and charitable causes. They wanted the brand to communicate the creativity of hair cutting and coloring with a contemporary, warm, and positive aesthetic.
The client required an identity, website, signage, elements of the interior space, and regular social media marketing.
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